Best Business Practices

Main goal is ensuring your business is well branded and continuity is established

Main goal is ensuring your business is well branded and continuity is established

Main goal is ensuring your business is well branded and continuity is established

Businesses today depend heavily on creating awareness of products through digital marketing and media advertising. Their vision and mission statements are focused on growth, profitability, employee empowerment etc. Very rarely you see emphasize on Trust, Honesty and Keeping commitments and Justice.

The best marketing tool is creating a USP and what better USP than “TRUST” and “PASSION” it is in such short supply in this materialistic world.

Islam spread in many parts of the world for many reasons. The Sahabah RA and the many generations thereafter of the Sahabah conducted their business dealings as per the Quran and Sunnah of our beloved Nabi SAS. They were absolutely honest and just in their dealings. They were passionate about observing the Quran and Hadiths in all their dealings.

Given below are very few direct examples from Quran & Hadiths on the above subject:

The Quran specifies:  Oh you who believe be ever God fearing and ever truthful.
Allah says: But if anyone of you trusts another, then he who is trusted must deliver his trust
Allah says: Successful are the believers... Those who are the keepers of their trusts and their covenants
Allah says in the Quran to stand out firmly on Justice, even against yourself, or your parents, or your kin or whether it be against rich or poor. For Allah can best protect both.
Allah says in the Quran: And to Madyan we sent their brother Shuayb.
He said “O my people, give full measure and weigh with justice. Do not defraud people of their property and do not act wickedly on earth by spreading corruption.
Hazrath Ali RA says “The most repulsive qualities are dishonesty & lying.

Nabi sas has said: Keep away from untrustworthiness, for it is the worst sin and he who has it will be punished in hell.

Proof of this is the conversion due to trade links and good behavior (ahlaq)  of the Muslims, without any evidence of war comes from Indonesia, Malaysia, Islands of Philippines, Afghanistan, India Pakistan & Bangladesh, Maldives etc. These countries as a group, equal 50% of the population of Muslims Globally.

Thus for a business to survive Trust, Honesty, Keeping commitments, and Delivering Justice and fair play must be our first priority and the foundation of our business.

We must make effort to create awareness of our products and services (give dawah) by informing the potential clients the purpose of our business and the benefits we provide.

For this we can use Digital or mass media but what is important we are honest in our claims